We build revenue
systems that
actually scale.
Trusted by businesses across the country and beyond
What we build
Book a Consulting CallThe problem
Five vendors, five logins, five reports, and nobody owns the number that matters. When results dip, everyone points at someone else.
The solution
Lead generation, web design, SEO, content and video, CRM and automation. Hired one at a time they are five vendors pointing fingers. Built together they are one system where every part feeds the next, and one team is accountable for the number that matters: booked jobs.
What it means for your business
One team accountable for booked jobs. Every part feeds the next: ads bring people in, the site converts them, the CRM follows up, content builds trust, and the dashboard shows what every dollar returned.
How the system works for you
- 01Ads and search put you in front of homeowners who are looking right now
- 02Your site turns the click into a call or a form, and the CRM texts back in 60 seconds
- 03Reviews and crew video build trust, and one dashboard shows cost per booked job
- 01Meta and Google bring shoppers to product pages built to convert
- 02Cart, checkout and email flows recover the ones who leave and bring buyers back
- 03Tracking ties every dollar to orders, so the winning creative gets the budget
- 01Ads, search and content bring the right people to you
- 02One page, one action: call, book, buy or apply, landing in the CRM the second it happens
- 03Follow-up runs in minutes and one dashboard shows what every dollar returned
This is the shape. Every system is built for your business: your trade, your customers, your numbers.
See the full stackThe problem
Most ad accounts leak. Money goes out every month, a few leads trickle in, and nobody can say which campaign produced the jobs that closed. Without tracking, every budget decision is a guess, and the agency running it usually reports clicks instead of customers.
The solution
Tracking first, then traffic. We wire pixels, conversions API and call tracking before a dollar is spent, then run the channels that fit your business: Meta, Google Search, Local Services Ads, YouTube, TikTok, Snapchat, LinkedIn, ChatGPT ads and retargeting across all of them. Every lead is tied back to a booked job, so we scale what works and cut what does not.
What it means for your business
A trackable lead system where you know cost per lead and cost per booked job for every campaign, and can scale the ones that work with confidence.
How the system works for you
- 01Local Services Ads and Google Search catch people already searching your trade and city
- 02Meta ads reach homeowners in your service area with real job photos and video
- 03Every lead is tracked to the booked job, so you know cost per job by channel
- 01Meta prospecting finds new buyers with creative tested every week
- 02Retargeting brings back visitors who looked and left
- 03Every sale is attributed, so budget moves to the ads that actually sell
- 01The channels your customers already use: search, social, video
- 02Landing pages matched to each offer, with tracking set before launch
- 03Cost per lead and cost per customer by channel, every week
This is the shape. Every system is built for your business: your trade, your customers, your numbers.
How it worksThe problem
Most websites are brochures. They look fine and convert almost nobody: slow load, no clear call to action, no CRM integration, weak on mobile. Traffic arrives and leaves.
The solution
Fast, mobile-first, SEO-ready websites and landing pages built with a single conversion objective, a clear call-to-action hierarchy and full CRM integration. Every form, call and chat lands in your pipeline.
What it means for your business
A web presence that works 24/7: better conversion from the traffic you already have, lower cost per lead from paid campaigns, and immediate trust with new visitors.
How the system works for you
- 01A fast site with one job: make the phone ring
- 02Service and city pages so you show up for the towns you work in
- 03Every call, form and chat lands in the CRM with the source attached
- 01Product pages and a checkout built to convert, on Shopify or your stack
- 02Speed, trust signals and reviews where the buying decision happens
- 03Pixel, conversions API and GA4 wired so every order is tracked
- 01Pages built around the one action that matters for you
- 02Fast, mobile first, clear next step on every screen
- 03Forms and booking wired into the CRM, in your name
This is the shape. Every system is built for your business: your trade, your customers, your numbers.
How it worksThe problem
Someone searches your trade and your city, or asks ChatGPT who to call, and a competitor comes up. Your Google listing is thin, reviews are stale, the site has no pages for the towns you work in. The jobs go to whoever shows up.
The solution
Three layers. SEO: service and city pages, technical fixes, local links. Google Business Profile: categories, photos, posts, and a review engine that asks after every job. AIO and GEO: structured data, clear entity facts, FAQ pages and mentions around the web so AI assistants name you when someone asks who to hire.
What it means for your business
Calls and form fills from people who were already looking, at no cost per click. A listing with fresh reviews that wins the map pack. A brand that AI tools cite when a homeowner asks who to call.
How the system works for you
- 01Google Business Profile set up, photographed, and fed with reviews after every job
- 02Service and city pages that rank, plus the technical fixes Google needs
- 03Structured data and clear facts so AI tools name you when someone asks who to call
- 01Product and category pages that rank for what buyers type
- 02Technical SEO for speed, indexing and structured product data
- 03Reviews and mentions so AI shopping answers include you
- 01The right pages for the searches that bring customers
- 02A Google profile with fresh reviews and the technical basics done
- 03Clear facts, FAQs and citations so search and AI tools can answer with you
This is the shape. Every system is built for your business: your trade, your customers, your numbers.
How it worksThe problem
Generic content does not build trust, and low-quality visuals actively hurt credibility. An inconsistent social presence means prospects cannot evaluate you, so they move on to the competitor who shows up professionally.
The solution
Professional video production, short-form social content and an ongoing content strategy that positions your company as the premium option in your market. We shoot on site, edit in house and publish on a schedule.
What it means for your business
A consistent content machine that builds authority, generates organic inbound and gives your paid campaigns creative that actually performs.
How the system works for you
- 01Two shoot days a month with your crew on real jobs
- 02Cut into short videos for Instagram, Facebook, TikTok and YouTube, posted on a schedule
- 03The best clips become the ads, so the ads look like your work, not stock
- 01Product and lifestyle shoots, unboxings and customer stories
- 02A monthly calendar of posts and short video
- 03Creative variations for every ad test, straight from the shoot
- 01Video of the people and the work, shot on site
- 02A posting schedule so the brand shows up every week
- 03Ad creative and testimonials from the same shoots
This is the shape. Every system is built for your business: your trade, your customers, your numbers.
How it worksThe problem
Leads come in and disappear. Nobody follows up for hours, sometimes days, and the prospect has already hired someone else. Without a CRM you are running the business from memory, text threads and spreadsheets.
The solution
We build the complete system on GoHighLevel: automated lead capture from every source, instant text and email follow-up, appointment booking, pipeline tracking, review requests, missed-call text-back and AI voice agents that answer after hours. Every lead is contacted within minutes.
What it means for your business
Nothing falls through the cracks. Your team focuses on estimates and closing while the system handles capture, follow-up and reminders. You see every deal from first touch to signed contract.
How the system works for you
- 01Every call, form and message lands in one CRM, in your name
- 02Text in 60 seconds, missed-call text-back, AI voice after hours, reminders, review requests
- 03One dashboard: cost per lead, cost per booked job, revenue by channel
- 01Customers, orders and email flows in one place
- 02Abandoned cart, post-purchase and win-back flows that run on their own
- 03A dashboard that shows true blended return by channel
- 01One CRM for every lead from every source
- 02Follow-up, booking and reminders that never depend on who is at the desk
- 03Custom dashboards, portals and integrations when off-the-shelf is not enough
This is the shape. Every system is built for your business: your trade, your customers, your numbers.
How it worksCase studies
A startup roofer came to us with nothing: no website, no reviews, not even a Google listing. They were not losing jobs. They were invisible. Within 48 hours of going live, the phone started ringing with homeowners searching on Google.
The problem
No system to generate or manage inbound calls. Zero reviews and an empty Google listing, buried under established competitors. No website. No path to consistent revenue.
What we built
Verified and launched Google Local Services Ads with proper licensing and service-area targeting. Built reputation from scratch with multiple 5-star reviews. High-converting website, professional photos on the Google listing, and a rapid-response system so every lead was answered immediately.
An exterior remodeling company had no system for managing leads and outdated content that did not reflect the quality of their work. We built the marketing and automation system to scale revenue and buy back their time.
The problem
No system for managing and tracking leads, manual follow-up slowing the sales process, and outdated social content failing to reflect the quality of the work.
What we built
A CRM automating lead capture, follow-up and reporting. A reputable social presence built on high-quality video for top-of-funnel attention, nurturing, reputation and hiring. AI voice agents integrated into lead management.
A Michigan commercial paving company had a strong offline reputation but no online presence. A consistent organic video strategy put them in front of the property owners and decision-makers who award large jobs.
The problem
Strong reputation offline, invisible online. No consistent way to reach commercial property owners. Generic content failed to build trust, so larger opportunities went elsewhere.
What we built
Consistent organic video content showing transformations and the crew, authority-building posts, and a targeted LinkedIn strategy aimed at commercial decision-makers. No paid ads.
A newly launched Southeast Michigan mortgage lender needed a complete digital ecosystem to generate qualified applications and support hiring. We built it from scratch.
The problem
Closing around 20 loans a month with almost no digital infrastructure. Website and funnels were not built for conversion. No paid ad system, inconsistent social presence, and no reliable way to generate qualified applications to support team growth.
What we built
SEO-optimized website, targeted paid ad campaigns, managed social channels with short-form educational and recruiting content, and a CRM with automated lead capture, follow-up and nurturing.
A message from our founders
As business owners ourselves, we know what it's like to invest in marketing with high expectations, only to feel like just another account. Too many agencies are focused on finding their next client instead of helping their current clients grow. We believe that's why so many agency relationships fall short.
At Scusa Media, we built our agency differently. We believe great marketing starts with genuine partnerships, clear communication, and strategies tailored specifically to your business. Your goals become our goals, and we measure our success by the growth we help create together.
Our commitment is to always put your business first, communicate with honesty and transparency, and deliver work that reflects the standards we hold ourselves to. We are a team that is fully invested in helping your business grow and only succeed when you do.
You own everything
Ad accounts, CRM, domain, site code, pixels and audiences live in your name. If we part ways, it all stays with you.
Contracts built around you
No one-size-fits-all terms. Every agreement is tailored to the needs of the business: scope, timeline and budget agreed before we start.
Founders on your account
You work with Marco and Alessio, not a rep who got handed your file. We answer the phone.
Booked jobs, not likes
We report cost per lead and cost per booked job. Likes and impressions are not on the dashboard.
How we build
Discovery
We audit your current systems, ad accounts, and pipeline to identify gaps and opportunities.
Strategy
We design a custom revenue system blueprint with clear KPIs, timelines, and expected outcomes.
Implementation
We build out your CRM, automations, ad campaigns, and funnels, fully integrated and tested.
Optimization
We monitor performance daily, A/B test campaigns, and optimize for lower costs and higher conversions.
Scale
Once the system is profitable, we scale spend, expand channels, and build additional revenue streams.
Let's talk about your growth
A focused call to understand your business and goals.
- 45-minute strategy sessionA focused call to understand your business and goals.
- Honest assessmentWe'll tell you exactly what's working and what's not.
- A clear next stepYou'll leave with an actionable plan, whether we work together or not.
- Zero obligationNo pressure, no hard sell. Just an honest conversation.
Prefer to call? (586) 800-3734. Typically responds within 1 business day. Spots are limited.
Hear it first from our clients
Real feedback from business owners and founders who trust Scusa Media to build, automate, and scale their revenue systems.
“We've used Scusa for over a year now and I have no complaints when it comes to professionalism, time management, creativity, accountability, vision and customer service. I'm completely happy with the service. I recommend them and have referred them to many of my business owners and colleagues. Don't wait around. Get in front of a camera. Get your content.”
“Scusa Media helped grow CrazCello by building out our website, which increased visibility and increased our sales. They helped take our business to the next level.”
CrazCelloE-commerce brand“I reached out to Marco and Alessio as a college student seeking advice about running a business. They invited me to their office and gave in-depth advice on acquiring customers, running paid ads, website design and...”
Google reviewYoung entrepreneur, Metro Detroit“With their innovative strategies and problem-solving, Scusa Media is taking businesses to new heights. Always one step ahead, staying on top of industry trends and delivering outstanding results.”
Google reviewClient“When Scusa Media takes on a client, they give them full attention on and off the clock. They work hard to make sure the client is happy and set.”
Google reviewClient“Scusa Media helped grow CrazCello by building out our website, which increased visibility and increased our sales. They helped take our business to the next level.”
CrazCelloE-commerce brand“I reached out to Marco and Alessio as a college student seeking advice about running a business. They invited me to their office and gave in-depth advice on acquiring customers, running paid ads, website design and...”
Google reviewYoung entrepreneur, Metro Detroit“With their innovative strategies and problem-solving, Scusa Media is taking businesses to new heights. Always one step ahead, staying on top of industry trends and delivering outstanding results.”
Google reviewClient“When Scusa Media takes on a client, they give them full attention on and off the clock. They work hard to make sure the client is happy and set.”
Google reviewClient