Privacy policy and terms

Privacy Policy

1. Who we are and what this covers

Scusa Media LLC ("Scusa Media," "we," "us") is a marketing agency based in Auburn Hills, Michigan, serving clients across the United States. This Privacy Policy covers scusamedia.com and its subdomains, our free tools, our booking and contact forms, our emails and text messages, and information we receive from advertising platforms about people who interact with our ads. It does not cover the websites, ad accounts or customer data of our clients. When we run marketing for a client, we act as that client's service provider and their privacy policy governs their customers' data.

2. Information we collect

Information you give us.

• Contact and booking forms: name, email, phone, business name, website, what you want help with, and anything you type in a message.
• Free Website and SEO Audit: the website address you enter, your city or trade if you add them, and the email address you want the report sent to.
• Consulting calls and client work: details about your business, goals, marketing accounts and results, plus billing details processed by our payment processor. We do not store full card numbers.
• Text messaging: your phone number and your consent record when you opt in (see Text Messaging Terms).
• Communications: emails, texts, calls and social messages you send us.

Information collected automatically when you visit.

• Our own visit counter: the page you viewed, the page that referred you, campaign tags in the link (utm parameters), your screen width and browser language, and a hash of your IP address that changes every day. We do not store your IP address for visit counting and we do not use a cookie for it.
• Google Analytics 4 (Google LLC): device and usage data such as pages viewed, approximate location from a truncated IP address, and events like clicks on "Book a call" or "Call." Google acts as our processor for analytics.
• Meta Pixel and Meta Conversions API (Meta Platforms, Inc.), when enabled: pages viewed, actions like requesting an audit report, and, for the server-side Conversions API, a hashed (SHA-256) version of your email, phone and name so Meta can match the lead to an ad. This lets us measure our ads and show ads to people who visited this site. Under California law this is "sharing" for cross-context behavioral advertising, and you can opt out below.
• GoHighLevel (HighLevel Inc.): the embedded booking and contact forms and their scripts run from HighLevel's servers and may set cookies for form function and attribution.
• Hosting logs (Vercel Inc.): IP address, request time, user agent and requested URL, kept briefly for security and reliability.
• Audit reports and lead records: the IP address and browser of the person who requested a report, kept with the lead for fraud and abuse prevention.

Information from other sources. When you interact with our ads on Meta, Google, LinkedIn, TikTok, Snapchat, YouTube or other platforms, those platforms may tell us which ad you clicked and share information you gave them in a lead form. Google reviews shown on this site are public reviews fetched from our Google Business Profile; we do not track who reads them.

Sensitive information. We do not ask for and do not want sensitive personal information (health, precise geolocation, government IDs, race, religion, sexual orientation, biometric data, or information about children). Please do not put it in a form or message.

3. How we use information

• To answer you, run your audit, send the report you asked for, and schedule and hold your consulting call.
• To deliver services under a client agreement, invoice, and support you.
• To send you marketing emails or texts, only where you opted in or where the law allows, with an easy way to stop.
• To measure and improve this website, our tools and our own advertising, including matching leads to the ad that produced them.
• To detect abuse of our tools, protect our systems, and enforce our terms.
• To meet legal obligations and respond to lawful requests.

We do not use automated decision-making that produces legal or similarly significant effects about you. Audit scores are automated checks of a website, not decisions about a person.

4. How we share information

We do not sell personal information and have not sold it in the preceding twelve months. We share it only as follows.

• Service providers that process data for us under contract, for the purposes above: HighLevel Inc. (GoHighLevel: CRM, forms, booking, email and SMS delivery), Vercel Inc. (hosting and serverless functions), Supabase Inc. (lead and activity database), Resend Inc. (transactional email), Google LLC (Google Analytics, Google Workspace, Google Ads), Meta Platforms, Inc. (Meta Pixel, Conversions API, ad delivery), our payment processor, and our accounting and e-signature tools. Each is limited to the purpose we engage them for.
• Advertising platforms (Meta, Google) may receive the pixel and conversion data described in section 2. This is the only "sharing" for targeted advertising we do, and you can stop it under Your privacy choices.
• Our clients, only when you contact us about their business or are their customer; we then act on their instructions.
• Legal and safety: to comply with law, a court order or a lawful request; to enforce our terms; to protect the rights, property or safety of Scusa Media, our clients or the public.
• Business transfers: if Scusa Media is sold, merges or reorganizes, personal information transfers to the successor under this policy.

Text message opt-in data and consent are never shared with or sold to third parties or affiliates for their marketing purposes.

5. Cookies and tracking technologies

This site uses a small number of technologies:

• Strictly necessary: a session cookie on the /admin/ area (staff only) and local browser storage for your privacy choice and your first-touch campaign tags. These are not used to identify you across sites.
• Analytics: Google Analytics 4 cookies (_ga, _ga_*) that distinguish visitors and sessions. Retention up to 14 months. Opt out with the Google Analytics opt-out browser add-on or under Your privacy choices.
• Advertising: Meta Pixel cookies (_fbp, _fbc) when the pixel is enabled, used for ad measurement, retargeting and lookalike audiences. Manage at Meta Ad Preferences or opt out below.
• Embedded forms: GoHighLevel form and booking widgets may set cookies for form state and attribution.

We do not use a cookie banner because every choice here is an opt-out you can make at any time, and we honor browser opt-out signals automatically (next section).

6. Your privacy choices: do not sell or share

You can turn off analytics and advertising tracking on this site with one click. The choice is stored in your browser and applies to this browser only.

Global Privacy Control. If your browser sends a Global Privacy Control (GPC) signal, we treat it as an opt-out of sale, sharing and targeted advertising automatically and show "Opt-out request honored" above. This applies everywhere, not only in the states that require it.

Email and text opt-out. Every marketing email has an unsubscribe link. Reply STOP to any text. Both are honored within ten business days, and texts usually within minutes.

7. How long we keep information

• Leads, audit reports and messages: up to three years after our last contact, or longer if you become a client and a contract or tax rule requires it.
• Client files and invoices: the life of the engagement plus seven years for tax and legal records.
• Visit counter events: 24 months. Hosting logs: 90 days or less.
• Text messaging consent records: at least four years after the last message, because carriers and the TCPA require proof of consent.

8. Security and breach notice

Data travels over TLS, lead data is stored in an access-controlled database with row-level security, admin access needs a password and a signed session, and secrets never appear in the browser. No system is perfectly secure. If a breach affects your unencrypted personal information as defined by the Michigan Identity Theft Protection Act (MCL 445.72) or another applicable law, we will notify you without unreasonable delay and as the law requires.

9. Your privacy rights

Depending on where you live (including California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, Maryland, Indiana, Kentucky and Rhode Island), you may have the right to:

• Know whether we process your personal information and access a copy of it.
• Correct inaccurate information.
• Delete information you gave us or we collected about you.
• Receive a portable copy.
• Opt out of sale, sharing, targeted advertising and profiling with legal or similarly significant effects.
• Not be discriminated against for exercising these rights.
• Appeal a decision we make about your request.

Scusa Media is a small business and may fall below the thresholds that make some of these laws apply. We honor these requests for everyone anyway. Email privacy@scusamedia.com or use the contact details below with "privacy request" in the subject. We will confirm receipt within ten business days and respond within 45 days (extendable once by 45 days where the law allows). We verify requests by matching the email or phone you used with us; an authorized agent may act for you with written permission. If we deny a request, reply to our answer to appeal and a founder will review it within 45 days.

California residents (CCPA/CPRA). In the preceding twelve months we collected the categories listed in section 2 (identifiers, commercial information, internet activity, professional information, and inferences drawn for marketing), from the sources listed there, for the purposes in section 3, and disclosed them to the service providers and advertising platforms in section 4. We do not sell personal information. We "share" internet activity with Meta for cross-context behavioral advertising when the pixel is enabled; opt out under Your privacy choices or by emailing us. We do not knowingly collect or sell the personal information of consumers under 16. We do not use or disclose sensitive personal information for purposes that require a "Limit the use" link. Opt-out requests are honored within 15 business days. You may designate an authorized agent. This section is reviewed at least every twelve months.

Nevada residents. We do not sell covered information as defined by NRS 603A, but you may submit an opt-out request anyway.

Outside the United States. This site is intended for businesses in the United States. If you contact us from elsewhere, your data is processed in the United States under this policy.

10. Children

Our services are for businesses. This site is not directed to children under 13 and we do not knowingly collect personal information from them. If you believe a child has given us information, email us and we will delete it.

11. Third-party links, reviews and testimonials

Links to other sites (including the client websites in our portfolio) are governed by those sites' own policies. Google reviews on this site are pulled from our public Google Business Profile; we display reviews rated four stars and above and link to the full, unfiltered list on Google. Video testimonials are real clients speaking about their own experience; see the Results disclosure below.

12. Changes

When we change this policy we update the date at the top. Material changes get a notice on this page for 30 days, and where we have your email and the change affects how we use it, an email.

Text messaging terms

Program. Scusa Media sends account and marketing text messages to people who opt in: appointment reminders and confirmations, replies to your questions, your audit report link, and occasional offers or updates about our services.

How you opt in. By checking the unchecked consent box on one of our forms, by replying YES to a message we send after you ask us to text you, or by texting us first. The consent language on our forms reads: "By checking this box you agree to receive recurring marketing and account text messages from Scusa Media LLC at the number provided. Consent is not a condition of purchase. Message frequency varies. Msg & data rates may apply. Reply STOP to cancel, HELP for help. See our Privacy Policy and Terms." We keep a record of the date, time, form, wording, IP address and phone number of every opt-in.

Frequency and cost. Message frequency varies by your activity with us, typically no more than a few messages a month. Message and data rates may apply according to your carrier plan. Carriers are not liable for delayed or undelivered messages.

Stop and help. Reply STOP, QUIT, END, CANCEL, UNSUBSCRIBE, REVOKE or OPT OUT to any message to stop. You will get one confirmation text and nothing more. You can also tell us to stop by any reasonable means, including email, a form, or on a call, and we will honor it within ten business days. Reply HELP for help or contact us at (586) 800-3734 or info@scusamedia.com.

Privacy. Your phone number and opt-in data are used only for this program. Text messaging originator opt-in data and consent will not be shared with or sold to any third parties or affiliates for their marketing purposes. See the Privacy Policy above.

Eligibility. You must be 18 or older and the account holder or authorized user of the number you provide.

Terms of Service

These Terms of Service ("Terms") are a contract between you and Scusa Media LLC. They govern your use of scusamedia.com, our free tools, and any content we publish. Client engagements are governed by a signed services agreement; where that agreement is silent, these Terms apply. By using the site, submitting a form, or clicking a button that says you agree, you accept these Terms and the Privacy Policy. If you do not agree, do not use the site.

1. Who may use the site

You must be at least 18 and able to form a binding contract. If you use the site for a company, you represent that you have authority to bind it.

2. Free tools and acceptable use

Our free tools (including the Website and SEO Audit) run automated checks against a public website and produce a score and a report. You agree to:

• Run tools only on websites you own, manage, or are authorized to evaluate, or that are public and where an automated check causes no harm.
• Not use the tools to attack, overload, scrape or probe any system, and not to bypass our rate limits, signatures or access controls.
• Not submit false contact information or another person's information.
• Not copy, resell, frame or republish our tools or reports as your own.

Reports are provided "as is." They are automated, based on the page at the moment of the check, and are not professional, legal, financial or engineering advice. Scores can be wrong. Decisions you make based on a report are yours.

3. Content and intellectual property

The site, its design, text, code, images, videos, tools and reports are owned by Scusa Media or licensed to us and are protected by copyright and trademark law. You may view and print pages for your own evaluation of our services. Any other use needs our written permission. Client logos, names and testimonials appear with the client's permission and remain their property. "Scusa Media" and "Scusa OS" are our marks.

4. Your submissions

Information you submit through forms is used under the Privacy Policy. If you send us ideas or feedback, we may use them without obligation to you. You keep ownership of anything you send that you own.

5. Services, fees and ownership (when you become a client)

• Agreement first. Scope, price, timeline and term are set in a written services agreement or proposal you accept. Every agreement is tailored to the business; there is no fixed template.
• Fees and ad spend. Our fees are invoiced as agreed. Advertising spend is billed by the platforms directly to your ad accounts or passed through at cost, is separate from our fees, and is not refundable by us once spent. Late invoices may pause work.
• You own your accounts. Ad accounts, CRM, domain, website code, pixels, audiences and content produced for you are set up in your name or assigned to you on full payment. Our internal tools, templates, frameworks and pre-existing materials stay ours; you get a license to use them as part of the deliverables.
• Portfolio. We may show work we did for you, and your name or logo, in our portfolio and case studies unless your agreement says otherwise. Ask and we will remove it.
• Your responsibilities. Timely approvals, accurate information, access to accounts, and compliance of your own offers, claims and licensing with the law.
• Automatic renewal. If an agreement renews automatically, we tell you the renewal terms before you sign, remind you before renewal, and you can cancel by email with the notice stated there. Nothing renews silently.

6. Third-party platforms

Our work depends on platforms we do not control: Meta, Google, TikTok, Snapchat, LinkedIn, GoHighLevel, Vercel, Shopify and others. Their terms apply to your accounts. We are not responsible for their outages, policy changes, ad disapprovals, account restrictions, or pricing.

7. Disclaimers

The site, tools, content and free reports are provided "as is" and "as available," without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose, accuracy and non-infringement. We do not warrant that the site is error-free or uninterrupted. Marketing results depend on many factors outside our control (market, offer, pricing, seasonality, follow-up speed, platform behavior), and we do not guarantee leads, rankings, sales, revenue or any specific outcome.

8. Limitation of liability

To the fullest extent the law allows, Scusa Media and its members, employees and contractors are not liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, data or goodwill, arising from the site, the tools, or our services, even if advised of the possibility. Our total liability for any claim relating to the site or free tools is limited to one hundred dollars ($100). Our total liability under a client agreement is limited to the fees you paid us in the twelve months before the claim, unless that agreement says otherwise. Some states do not allow some of these limits, so they may not apply to you.

9. Indemnification

You agree to defend and hold harmless Scusa Media from claims, damages and costs (including reasonable attorney fees) arising from your misuse of the site or tools, your breach of these Terms, or the content, offers, licensing or legal compliance of your own business.

10. Disputes, governing law and arbitration

Talk first. Email info@scusamedia.com with "dispute" in the subject and we will try to resolve it within 30 days.

Governing law and venue. Michigan law governs these Terms without regard to conflict-of-law rules. Subject to the arbitration clause, courts located in Oakland County, Michigan have exclusive jurisdiction, and you consent to that venue.

Arbitration. Any dispute not resolved informally will be settled by binding individual arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules, before one arbitrator, in Oakland County, Michigan or by video. The Federal Arbitration Act and the Michigan Uniform Arbitration Act apply. Either party may instead bring an individual claim in small claims court. Class action waiver: claims may be brought only in an individual capacity, not as a plaintiff or class member in any class, consolidated or representative proceeding, to the extent the law allows. If the class waiver is found unenforceable for a particular claim, that claim proceeds in court, and the rest of this section still applies. Opt-out: you may reject this arbitration clause by emailing us within 30 days of first accepting these Terms with "arbitration opt-out," your name and the business name; everything else still applies.

11. Termination and changes

We may suspend or block access to the site or tools for abuse or breach. We may update these Terms; the date at the top changes and material changes are flagged on this page for 30 days. Continued use after that is acceptance.

12. General

These Terms, the Privacy Policy, the Text Messaging Terms and any signed agreement are the entire agreement between us about the site and our services. If a part is unenforceable, the rest stays in force. Our failure to enforce a term is not a waiver. You may not assign these Terms; we may assign them to a successor. Notices to you go to the email you gave us; notices to us go to the address below.

13. Copyright complaints

If you believe content on this site infringes your copyright, send a notice with the work, the URL, your contact details, a good-faith statement, a statement of accuracy under penalty of perjury and your signature to legal@scusamedia.com. We remove infringing material promptly.

Results and testimonial disclosure

The case studies, numbers and video testimonials on this site describe real clients and real results as they reported them to us or as we measured them in their accounts. They are specific to those businesses, their offers, budgets, markets and effort. They are not typical of every client and are not a promise or prediction of what you will get. Many clients see smaller or slower results, and some see none, depending on factors we do not control. Testimonial clients were not paid for their statements; they are or were paying clients, which is a material connection under FTC Endorsement Guides (16 CFR Part 255). We do not buy, fake, filter negative or write our own reviews. Google reviews shown here are real reviews from our public profile, limited to four stars and up, with the full list one click away.

Accessibility statement

We want everyone to be able to use this site. It is built to meet WCAG 2.1 Level AA: semantic HTML, keyboard access to every control, visible focus, sufficient color contrast on the black and orange palette, captions or descriptions for video where available, reduced-motion support, and text that scales. If something is hard to use, email info@scusamedia.com or call (586) 800-3734 and we will fix it or give you the content another way.

Contact

Scusa Media LLC
Auburn Hills, Michigan, United States
Email: info@scusamedia.com (general), privacy@scusamedia.com (privacy requests), legal@scusamedia.com (legal notices)
Phone: (586) 800-3734

This page is not legal advice to you. It is our policy, written to meet US federal and state requirements as of the date above, and reviewed by our counsel.