Straight answers
Most contractors we meet got burned by an agency before. These are the twelve things they ask us. Every answer is a promise. Hold us to it.
Am I locked into a contract?
There is no standard contract we push on everyone. We look at what your business needs, how much of the system we are building and how fast you want to move, then write terms around that. Scope, timeline and budget are agreed before any work starts. No clauses buried in page 9.
Who owns my website, ad accounts and data if I leave?
Your ad accounts, your CRM, your domain, your site code, your pixels and audiences all live in your name from day one. We work inside them. If we part ways you keep every login, every lead and every bit of history. We hand over the passwords on day one, not on the way out.
How much of my money actually goes to ads?
Your ad spend is billed by Meta and Google to your own card. It never passes through us. You can log in and see every dollar any time. Our fee is separate, and it is written down. Nobody can tell you $800 went to ads when it was $25.
What does it cost?
Most clients pay a one-time build fee, a monthly fee, and their own ad spend to Meta and Google. The size depends on which parts of the system you need. We tell you the exact number after the consulting call, in writing. If your budget is too small to get results, we say so on the call.
How will I know work is being done?
You have read access to your ad accounts, your CRM and your dashboard the whole time. Every month you get a report and a call with Marco or Alessio. The report shows leads, cost per lead, booked jobs and what we changed. You will never have to wonder what you paid for.
Do you report booked jobs, or clicks?
We track leads through your CRM to the estimate and the signed job. So the report shows cost per lead and cost per booked job by channel. Clicks and impressions exist, but they do not pay your crew, so they are not the headline.
Are you promising rankings or lead counts?
Anyone who promises page one in 55 days is either guessing or doing something Google will punish you for. We promise the things we control: your leads get answered in minutes, you see every number, you own everything, and you can leave. The results follow from that, and our case studies show what they look like.
Who actually does the work?
The two founders run every account. We use a small in-house crew for video and editing. Nothing is farmed out to a team you never meet. If you call, a founder picks up.
Do you know my trade?
Before Scusa Media, Marco was in sales and marketing for an exterior remodeling company and Alessio worked in the flooring industry. We have sat in the truck, chased the estimate and watched a lead go cold. Most of our clients are roofers, remodelers, pavers, excavators and other trades.
Can I talk to a contractor you have worked with?
Ask us on the consulting call and we will put you in touch with a current client in a similar trade. You can also watch Sterling Construction and Premier Paving tell their own story on this site.
What happens when results dip?
Every campaign dips. When yours does, you hear it from us before you see it on the report, with the reason and the fix. What you will not get is a shrug and a bigger invoice.
Will you explain it in plain words?
We write this whole site the way we talk on a job site. Your reports and calls are the same. If we ever lose you in the words, stop us.
Got a question that is not here?
Ask it on the consulting call. You leave with an actionable plan either way.