ScusaMedia

Lead generation

The problem

Most ad accounts leak. Money goes out every month, a few leads trickle in, and nobody can say which campaign produced the jobs that closed. Without tracking, every budget decision is a guess, and the agency running it usually reports clicks instead of customers.

What we build

Tracking first, then traffic. We wire pixels, conversions API and call tracking before a dollar is spent, then run the channels that fit your business: Meta, Google Search, Local Services Ads, YouTube, TikTok, Snapchat, LinkedIn, ChatGPT ads and retargeting across all of them. Every lead is tied back to a booked job, so we scale what works and cut what does not.

What you get

  • Social media ads: Facebook, Instagram, TikTok and Snapchat lead and sales campaigns
  • Google Search ads for high-intent searches
  • Google Local Services Ads with licensing and service-area setup
  • YouTube ads: skippable video and Shorts placements
  • ChatGPT ads and AI search placements as they open up
  • LinkedIn ads for commercial and B2B buyers
  • Retargeting across Meta, Google, YouTube and TikTok
  • Ad creative production and ongoing creative testing
  • Pixel, conversions API and GA4 set up before launch
  • Landing pages matched to each offer
  • Monthly cost-per-lead and cost-per-booked-job reporting

What changes for your business

A trackable lead system where you know cost per lead and cost per booked job for every campaign, and can scale the ones that work with confidence.

Common questions

What budget do we need?
Ad spend starts at $1,000 a month. Most local service clients land between $1,000 and $5,000, and e-commerce brands typically start higher. We will tell you on the call if your budget is too small to learn anything from.
Who owns the ad account?
You do. We work inside your Business Manager and your Google Ads account, so if we ever part ways, the history and the audiences stay with you.
Which channel do we start with?
Whichever matches how your customers already look for you.

Book a consultation

Free, 45 minutes. You'll leave with an actionable plan, whether we work together or not.

Call (586) 800-3734Book a call