HVAC marketing that books jobs
HVAC marketing built around the two seasons that pay: the first heat wave and the first freeze. We set up Local Services Ads and Google Search to catch emergency calls, Meta and email for replacement and maintenance plans in the shoulder months, and a CRM that answers every call in seconds because an unanswered no-heat call is a lost customer for ten years.
What we hear from HVAC companies
- Emergency calls go to voicemail after 5pm
- Replacement jobs lose to the company offering financing on the first call
- Maintenance plan list exists but nobody markets to it
- Techs are hired and lost faster than customers
The system we build for HVAC companies
- Local Services Ads and Google Search for repair and no-heat, no-cool searches
- After-hours AI voice agent and missed-call text-back
- Replacement campaigns with financing offers and instant estimate booking
- Maintenance plan email and text campaigns to your own list every spring and fall
- Recruiting video and job ads on Meta
Cost per lead, industry ranges: $50 to $200 on Google Search, $30 to $120 on Meta. Ranges commonly reported for paid search and Meta lead campaigns, not a promise; we report your real cost per booked job monthly.
Results for HVAC companies
HVAC marketing questions
What is a good cost per lead for HVAC?
Common ranges are $50 to $200 on Google Search and $30 to $120 on Meta, higher in peak season. Repair leads cost less and close faster; replacement leads cost more and are worth more.
Are Google Local Services Ads worth it for HVAC?
For most HVAC companies, yes. Recent 2026 benchmarks put HVAC leads on Local Services Ads at about $50 to $100, often below Google Search, and the homeowner is calling you directly. You need licensing, insurance and a background check to get the Google Guaranteed badge, and your reviews decide where you show up. Our guide on how much an HVAC company should spend on marketing shows how LSA fits the full budget.
Should an HVAC company run ads year round?
Yes, with the budget shifted. Heavy on search in July and January, lighter with maintenance and replacement offers in April and October. Pausing entirely resets the account's learning.
Can you answer our phones?
We set up an AI voice agent and text-back that books the appointment or captures the details after hours, then hands it to your dispatcher in the morning. Nothing waits until the next business day.
Do we own the ad accounts?
Always. Ad accounts, CRM, domain and site are in your name from day one.
Where we work
Nationwide, headquartered in Auburn Hills in Metro Detroit. HVAC clients in Metro Detroit, Michigan and Miami and South Florida and Fort Lauderdale and Broward County and West Palm Beach and Palm Beach County and Boca Raton and south Palm Beach County and Tampa and Hillsborough County and St. Petersburg and Pinellas County and anywhere your crews go.
Michigan pages: Marketing agency in Florida · Michigan marketing agency · Marketing agency in Auburn Hills · Marketing agency in Troy · Marketing agency in Novi · Marketing agency in Rochester Hills · Marketing agency in Sterling Heights · Marketing agency in Ann Arbor
Want more hvac jobs?
Book a free 45-minute call. We look at your numbers first and tell you which part of the system to build before anything else.