Excavating and site work marketing that books jobs
Excavating marketing for the jobs builders and homeowners search for: foundations, land clearing, grading, septic and drainage. Most excavators have no site or a one-page site with no phone number. We build service pages that rank for every job type, a Google Business Profile that shows the equipment, and follow-up that gets the estimate booked while the homeowner is still looking.
What we hear from excavating contractors
- Builders and GCs find the competitor first because you have no service pages
- Homeowners searching for a specific job (septic, land clearing) find nothing
- Reviews are strong but only six of them
- Estimates take a week to schedule and the job is gone
The system we build for excavating contractors
- A site with a page per job type: foundations, land clearing, grading, retaining walls, septic, drainage
- Google Business Profile with equipment and project photos, review automation
- Google Search for high-intent job searches, Meta for seasonal offers
- Estimate booking and instant follow-up in the CRM
- Video of the equipment and finished sites for Meta and LinkedIn
Cost per lead, industry ranges: $40 to $150 for residential, commercial and builder work comes from relationships and search. Ranges commonly reported for paid search and Meta lead campaigns, not a promise; we report your real cost per booked job monthly.
Results for excavating contractors
Excavating and site work marketing questions
What is a good cost per lead for excavating?
Residential excavation leads commonly run $40 to $150 on Google and Meta. Builder and commercial work comes from search visibility and relationships more than from ads.
Do we need a page for every service?
Yes. A homeowner searching 'septic installation' will not click a page called 'Services'. One page per job type is the single biggest lever for excavators.
We only have six Google reviews. Does that matter?
It is the first thing the next customer checks. Review automation after every job usually takes a six-review profile past 30 within a year.
Can you build the site fast?
A site with eight service pages, schema and a booking form takes us about two weeks.
Where we work
Nationwide, headquartered in Detroit. Excavating and site work clients in Metro Detroit, Michigan and Miami and South Florida and anywhere your crews go.
Want more excavating and site work jobs?
Book a free 45-minute call. We look at your numbers first and tell you which part of the system to build before anything else.