Landscaping and hardscape marketing that books jobs
Landscaping marketing for recurring maintenance contracts and high-ticket hardscape. Maintenance is won on Google Search and Maps in spring; patios, retaining walls and outdoor kitchens are won on Meta and Instagram with video of finished work. We run both and track every lead to a signed contract.
What we hear from landscapers
- Spring rush, then the phone slows
- Maintenance customers churn because nobody markets to them
- Hardscape projects are stunning and nobody sees them
- Estimates are scheduled by text thread and get lost
The system we build for landscapers
- Google Search, Local Services Ads and Maps for maintenance and cleanup searches in season
- Meta and Instagram video campaigns for hardscape and outdoor living projects
- CRM with estimate booking, follow-up and renewal campaigns to existing customers
- Review automation and Business Profile photo cadence
- Service pages per offer and city
Cost per lead, industry ranges: $30 to $120 for maintenance and installs, hardscape projects run higher. Ranges commonly reported for paid search and Meta lead campaigns, not a promise; we report your real cost per booked job monthly.
Results for landscapers
Landscaping and hardscape marketing questions
What is a good cost per lead for landscaping?
Maintenance and install leads commonly run $30 to $120. Hardscape project leads cost more and are worth ten times more.
How do we keep maintenance customers?
Renewal texts and emails from the CRM in February, a spring offer, and a review request after the first visit. Retention is cheaper than any ad.
Does video really matter for landscapers?
Finished patios and outdoor kitchens are the best ad you have. One project shot on a phone and edited by us runs for a season.
Do you work with lawn care franchises?
Yes, within the franchise's brand rules.
Where we work
Nationwide, headquartered in Detroit. Landscaping and hardscape clients in Metro Detroit, Michigan and Miami and South Florida and anywhere your crews go.
Want more landscaping and hardscape jobs?
Book a free 45-minute call. We look at your numbers first and tell you which part of the system to build before anything else.