Marketing agency for contractors in Miami
Scusa Media builds revenue systems for Miami and South Florida businesses, with a specialty in contractors and e-commerce: roofing, concrete, paving, remodeling, HVAC, plumbing and landscaping companies from Homestead to Aventura, plus online brands. Storm season, year-round outdoor work and a bilingual market change the playbook, so we build the ads, the follow-up and the content for how Miami customers actually search and buy. We serve Miami remote-first from Auburn Hills, Michigan, with visits as needed.
How we work in Miami
- Bilingual campaigns, English and Spanish, with separate creative and landing pages
- Storm season and hurricane prep offers built into the yearly calendar for roofers and contractors
- Remote-first: strategy calls on video, visits as needed, video production coordinated with your crew or a local shooter we book
- Every system, ads, CRM, site and reporting, run by our team from Auburn Hills, Michigan, with clients nationwide
Trades we market in Miami and South Florida
Results from clients like yours
Miami in numbers that change the plan
About two in three Miami-Dade residents speak Spanish at home, and in Hialeah it is more than nine in ten, according to the US Census Bureau's American Community Survey. A Miami campaign that runs only in English leaves most of the market to someone else.
The county is busy all year. About 28 million visitors spent more than $21 billion here from mid 2024 to mid 2025, by the Greater Miami Convention and Visitors Bureau's count, and PortMiami supports more than 340,000 jobs. That keeps restaurants, hotels, logistics, cleaning, transport and home services busy, and it keeps the ad auctions competitive.
Miami-Dade grew about 4.2 percent from 2020 to 2025, by University of Florida estimates, but most of the housing is already built. Much of the contractor work is repair, replacement, renovation and condo restoration, sold to owners and boards who already live here.
Storms, building codes and condo deadlines
Miami-Dade and Broward are the only counties in Florida's High-Velocity Hurricane Zone, a stricter section of the Florida Building Code for roofs, windows and doors. Products used there need approval, often a Miami-Dade Notice of Acceptance. Homeowners and condo boards ask about it, so your roofing, window and door pages should explain it in plain words.
Florida's condo safety law puts older buildings on a schedule. Condo and co-op buildings three stories or taller need a milestone inspection by the end of the year they turn 30, or 25 if the local government sets it earlier near salt water, and then every 10 years. Associations also need structural reserve studies that cover the roof, structure, waterproofing, windows and more. Repairs must start within a year of a Phase 2 inspection report. For restoration, concrete, roofing, waterproofing and window contractors, that is work sold to boards and property managers, and it needs its own campaign.
Hurricane season runs June 1 to November 30 and peaks around September 10. NOAA forecast a below-normal 2026 season, and quiet years are when Miami contractors earn the reviews and rankings that pay off in the next busy one.
Neighborhoods and how they buy
Hialeah, Doral, Westchester, Kendall and Little Havana: Spanish first. The ad, the landing page, the first text and the reply to every review should all work in Spanish.
Miami Beach, Brickell, Coral Gables, Key Biscayne and Coconut Grove: high-end homes and condos, many older buildings, and buyers who compare. Video of finished projects, clear process pages and strong reviews matter more than discounts.
Homestead, Florida City, Cutler Bay and the Redland: newer subdivisions, farms and bigger lots. Pool, fencing, landscaping, pavers and HVAC companies find new homeowners here. Aventura, North Miami and Miami Gardens border Broward, where our Fort Lauderdale page picks up.
What a typical Miami campaign looks like
Month one is the foundation: tracking, a CRM that asks 'English or Spanish?' in the first text and routes the reply to the right person, a cleaned-up Google Business Profile, and landing pages in both languages for your top jobs. Then the first channel goes live, usually Google Local Services Ads for urgent trades or Google Search for projects people research.
Months two and three add English and Spanish campaigns side by side, Meta ads with a seasonal offer, review requests in the customer's language, and service pages for the neighborhoods you work in. By day 90 you see cost per booked job by language and by channel, and you put more money behind what works.
Guides for Miami business owners
- Miami contractor marketing: bilingual campaigns and storm season
- Hurricane season marketing for Florida contractors: what to run before, during and after a storm
- How much does a marketing agency cost in Florida? Miami, Fort Lauderdale and Tampa prices
- Missed-call text-back: what it is and what it books
Areas we serve around Miami
Miami · Miami Beach · Coral Gables · Hialeah · Miami Lakes · Doral · Kendall · Westchester · Little Havana · Brickell · Wynwood · Coconut Grove · Key Biscayne · South Miami · Pinecrest · Palmetto Bay · Cutler Bay · Homestead · Florida City · Aventura · North Miami · North Miami Beach · Sunny Isles Beach · Miami Gardens · Miami Springs
More local pages: Marketing agency in Florida · Marketing agency in Fort Lauderdale · Marketing agency in West Palm Beach · Marketing agency in Boca Raton · Marketing agency in Tampa · Marketing agency in St. Petersburg
Miami marketing agency questions
Do you have an office in Miami?
No. We are headquartered in Auburn Hills, Michigan, in Metro Detroit, and work with Miami and South Florida clients remotely, with visits as needed and video production coordinated on site. Ads, CRM, websites and reporting do not care where the desk is.
Do you run Spanish-language campaigns?
Yes. Separate ad sets, creative and landing pages in Spanish for the South Florida markets where that is where the leads are.
What does a contractor marketing agency cost in Miami?
Most contractors we work with invest $2,000 to $6,000 a month in agency fees plus ad spend, scoped to the business. Every agreement is tailored. Clutch's Miami market data puts multichannel agency retainers at $3,000 to $15,000 a month; our Florida agency cost guide breaks down the ranges.
Can you handle storm-season demand spikes?
Yes. We pre-build storm-response campaigns and follow-up sequences so the day the calls spike, every one gets answered and booked.
What should a Miami contractor do before hurricane season?
Start in March. Run prevention offers in April and May (roof inspections, impact windows, generators, drainage), build storm response campaigns in English and Spanish and keep them paused, and set the missed-call text-back to ask 'English or Spanish?' first. In Florida, storm ads should talk about the inspection and the repair, never about filing an insurance claim. Our Miami storm season guide has the full calendar.
What does the High-Velocity Hurricane Zone mean for my marketing?
Miami-Dade and Broward are the only Florida counties in the High-Velocity Hurricane Zone, with stricter code rules for roofs, windows and doors. Customers and condo boards ask whether products and installs meet it. A short, plain section on each roofing, window and door page that explains the approval and your install process answers that question before the call.
Do you work with Miami businesses that are not contractors?
Yes. We work with any business. Our specialty is service businesses and e-commerce, and in Miami that can mean restaurants, transport and logistics companies, lenders and online brands as well as contractors.
Talk to us about your Miami business
A free 45-minute call. We look at your numbers first and tell you which part of the system to build before anything else.