Marketing agency in Troy, Michigan
Scusa Media is a marketing agency based in Auburn Hills, a short drive up I-75 from Troy, that builds ads, websites, SEO and CRM follow-up for Troy businesses. Troy is Oakland County's largest city and one of its busiest office markets, so the work splits two ways: home services selling to Troy homeowners, and professional and B2B firms selling to other businesses along Big Beaver Road. We build for both, and we report booked jobs and signed clients, not clicks.
How we work in Troy
- A short drive from Troy; we meet at your office or ours
- Google Ads, LinkedIn and Meta for professional and B2B firms
- Local Services Ads, SEO and review systems for home services
- Mortgage and financial ads set up inside Meta's special ad category rules
- Contracts tailored to your business
Trades we market in Troy and south Oakland County
Results from clients like yours
Two markets in one city
Troy has two audiences. About 87,000 people live here, and the city says its daytime population roughly doubles as workers come in to more than 6,000 businesses, from Kelly Services' world headquarters to the law, accounting, finance and tech firms along the Big Beaver Road corridor near Somerset Collection.
A roofer, plumber or remodeler in Troy sells to homeowners who search on Google and ask AI tools for names. A law firm, financial advisor or software company sells to people who compare websites, read reviews and ask colleagues. The ads, the pages and the follow-up are different for each, and mixing them wastes money.
Home services for Troy homeowners
Troy homeowners search for specific jobs: furnace replacement, roof replacement, basement finishing, kitchen remodels, tree removal. They pick from the Google map, Local Services Ads and the names AI tools give them. Lead companies sell the same homeowner to four contractors, so the business that answers first and looks most trustworthy wins.
Our system for Troy home services: Local Services Ads and Google Search for urgent jobs, a page for each service with Troy and its neighbors named on it, review requests after every job, and a CRM that texts every lead back within a minute. Michigan contractors also need their name, license number and address in their ads, which we build in from day one.
Professional firms and B2B companies on Big Beaver
Office-based firms buy differently. Google Search clicks for high-value services can be expensive, so every click needs a landing page that answers the question and books a call. LinkedIn content and ads put partners and founders in front of decision makers. And because many buyers now ask ChatGPT or Perplexity for a shortlist, clear service pages, reviews and directory listings decide whether your firm makes it.
For lenders and financial firms, Meta requires a special ad category for financial products that limits targeting by age, gender and zip code. We set campaigns up inside those rules from the start. Our mortgage lender case study shows the system at work.
Retail and restaurants near Somerset
Shops and restaurants in Troy compete with Somerset Collection, the restaurants on Big Beaver and everything in Royal Oak and Birmingham. What works: a Google Business Profile with fresh photos and current hours, tight-radius Meta ads around events and holidays, retargeting of past visitors, and a review system that keeps new reviews coming.
What AI tools cite for Troy businesses
When we asked ChatGPT and Gemini for the best digital marketing agencies in Troy in November 2026, they cited agency pages written about Troy, DesignRush, Firmania and other directories. Your customers' questions work the same way. To be named, you need a page that clearly says what you do in Troy, the same contact details on every directory, and reviews that mention the town.
Guides for Troy business owners
Areas we serve around Troy
Troy · Clawson · Birmingham · Bloomfield Hills · Bloomfield Township · Beverly Hills · Royal Oak · Madison Heights · Rochester Hills · Sterling Heights · Shelby Township · Auburn Hills
More local pages: Michigan marketing agency · Marketing agency in Detroit · Marketing agency in Auburn Hills · Marketing agency in Novi · Marketing agency in Rochester Hills · Marketing agency in Sterling Heights
Troy marketing questions
Is Scusa Media in Troy?
Our headquarters is in Auburn Hills, a short drive up I-75. We meet Troy clients at their office, at ours or on video, and we shoot video on site anywhere in Metro Detroit with no travel fee.
Do you work with law firms, financial advisors and other professional firms in Troy?
Yes. We work with any business that wants more customers. For professional firms we focus on Google Search, LinkedIn, a website that answers buyer questions, reviews and follow-up on every inquiry. Our specialty is service businesses and e-commerce, and professional firms are service businesses.
Can you run mortgage and financial ads that follow Meta's rules?
Yes. Financial product ads on Meta must run under a special ad category with limited targeting. We build the campaigns, creative and landing pages inside those rules. Our mortgage lender case study shows how the system performs.
What should a Troy contractor spend on marketing?
Many growing contractors work up to 5 to 10 percent of revenue on marketing, but the right start is one channel done well. Our guide on what a $2,000 a month budget buys walks through the math, and our Metro Detroit agency cost guide covers fees.
How long does it take to rank in Troy?
Google Business Profile and review work often moves map rankings in three to six months. Competitive terms in Troy can take six to twelve months. Google Ads and Local Services Ads bring calls in the meantime.
Talk to us about your Troy business
A free 45-minute call. We look at your numbers first and tell you which part of the system to build before anything else.