Marketing agency in West Palm Beach for contractors and service businesses

A seasonal, high-ticket market

Palm Beach County planners estimated about 159,000 additional seasonal residents in 2020. Most arrive between November and early January and leave around Easter. For restaurants, home watch, cleaning, pool and landscaping companies, that is a second wave of customers every year, and it shows up on a schedule you can plan for.

Many of those homes are second homes, and the owners are not there in summer. They hire companies they can trust without being on site: clear prices, photos after each visit, fast replies by text and strong reviews. The marketing has to show that trust before the first call.

Jobs are often bigger here. Impact windows, whole-home generators, pools, outdoor kitchens and estate landscaping are the kind of projects owners in Palm Beach, Jupiter and Wellington shop for. A bigger job means a longer decision, so the CRM follow-up matters as much as the ad.

North county and the western communities

Jupiter, Tequesta and Palm Beach Gardens are waterfront and golf communities with marine, pool, landscaping and remodeling demand. Riviera Beach and North Palm Beach have marinas and boat yards. The Palm Beach International Boat Show downtown each March was measured at about $1 billion in statewide economic impact in its 2022 study, and marine service companies can plan their year around it.

Wellington, Royal Palm Beach and Loxahatchee are the western communities: larger lots, equestrian properties, new homes and HOAs. Fencing, barn and stable work, land clearing, irrigation, solar and pool companies all find buyers here.

Lake Worth Beach, Lantana, Greenacres and Palm Springs are older, denser neighborhoods where repair and replacement trades do most of the work, and bilingual follow-up is worth testing. About one in five Palm Beach County residents speak Spanish at home, by Census Bureau survey data. Our Boca Raton page covers the southern end of the county.

What a typical West Palm Beach campaign looks like

Before the season, in September and October: Google Search and Local Services Ads tuned for the services seasonal owners book before they arrive, like AC checks, home watch, pool service and cleaning, plus email and text to last year's customers to book them early.

During the season, November to April: Meta and Instagram video for high-ticket projects, Google Search for urgent repairs, and review requests after every job, because winter is when you can earn the most reviews.

Off season and storm season, May to October: prevention offers for impact windows, shutters, generators and roof inspections in spring, storm response campaigns kept paused until they are needed, and website and SEO work for the next season.

Florida rules we build in

Florida contractors must show their license number in each advertisement, regardless of medium. Roofers cannot run ads that encourage homeowners to file an insurance claim or offer gifts, cash or deductible waivers for an inspection, with fines up to $10,000 per violation. We write every ad to those rules. This is not legal advice; check current rules with your own counsel.

Florida law also says an insurer cannot refuse to write or renew a home policy just because the roof is under 15 years old, and roofs 15 or older get an inspection path if they have at least five years of useful life left. A roof inspection offer that tells owners where their roof stands, in plain words, is useful to them and keeps your message about the work, not the claim.

Guides for West Palm Beach business owners

• Hurricane season marketing for Florida contractors: what to run before, during and after a storm
• How much does a marketing agency cost in Florida? Miami, Fort Lauderdale and Tampa prices
• Meta ads for home services: offers that work in 2026
• Speed to lead for contractors: how fast to call back and what it changes