Roofing marketing that books jobs
Roofing marketing that produces booked estimates, not clicks. Most roofers we audit lose the lead in the first five minutes: nobody picks up, nobody texts back, the homeowner calls the next company. We fix the follow-up first, then turn on Local Services Ads, Google Search and Meta with every lead tracked to a signed contract.
What we hear from roofers
- Storm season floods the phone, then nothing for months
- Lead companies sell the same homeowner to four roofers
- Reviews stall at 30 while the competitor down the street passes 300
- Insurance jobs and retail jobs need different ads and different follow-up
The system we build for roofers
- Google Local Services Ads with licensing and service-area setup, the cheapest exclusive roofing lead there is
- Missed-call text-back and a two-minute callback sequence in the CRM
- Meta lead ads with a real offer (free inspection, financing) and instant text follow-up
- Review requests after every completed job, response to every review
- Service pages for repair, replacement, storm damage and every city you work
Cost per lead, industry ranges: $40 to $150 on Meta, $150 to $400 per lead on Google Local Services Ads. Ranges commonly reported for paid search and Meta lead campaigns, not a promise; we report your real cost per booked job monthly.
Results for roofers
Roofing marketing questions
How much should a roofing company spend on marketing?
Growing roofers commonly put 5 to 10 percent of revenue into marketing. A $2M roofer spending $100K to $200K a year is normal. We usually start smaller, prove cost per booked estimate on one channel, then scale it.
What is a good cost per lead for roofing?
Industry ranges run $40 to $150 per lead on Meta and $150 to $400 per lead on Local Services Ads, with LSA leads closing at a far higher rate. The number that matters is cost per signed job, which we report every month.
Do you work with roofers outside Michigan?
Yes. We run roofing systems nationwide. Ads, CRM and video travel; the local part is your Google Business Profile and your service-area pages, which we build for wherever your crews work.
How fast can leads start?
Local Services Ads and Google Search can produce calls in the first week once the profile is verified. Meta usually needs two to three weeks of testing. The CRM follow-up goes live before any ad does.
Where we work
Nationwide, headquartered in Detroit. Roofing clients in Metro Detroit, Michigan and Miami and South Florida and anywhere your crews go.
Want more roofing jobs?
Book a free 45-minute call. We look at your numbers first and tell you which part of the system to build before anything else.