Guides
The questions contractors ask us on the first call, answered in the open. Numbers, not slogans. New ones every week.
Speed to lead for contractors: how fast to call back and what it changes
Call a new lead back within five minutes, and text them within one.
Read the answerGoogle Local Services Ads for roofers: setup, cost and what to expect
Google Local Services Ads put your roofing company at the very top of Google with a Google Verified badge, and you pay per lead, not per click.
Read the answerHow much does roofing marketing cost?
Most growing roofing companies spend 5 to 10 percent of revenue on marketing.
Read the answerAverage cost per lead by trade in 2026: roofing, HVAC, plumbing, remodeling and more
Commonly reported cost-per-lead ranges for home-services trades in 2026: roofing $40 to $150 on Meta and $150 to $400 on Google Local Services Ads; HVAC $50 to $200 on Google Search; plumbing $40 to $175; electrical $40 to $175; remodeling $60 to $250 for kitchen and bath; concrete and excavating $40 to $175; landscaping $30 to $120.
Read the answerGoHighLevel for contractors: what it does, what it costs and how to set it up
GoHighLevel is a CRM and automation platform that, set up right, answers every lead a contractor gets within a minute, books the estimate, sends the reminders, asks for the review and shows which ad produced which signed job.
Read the answerWho owns the ad account when you leave a marketing agency?
Whoever the account was created under.
Read the answerBook a consultation
Free, 45 minutes. You'll leave with an actionable plan, whether we work together or not.