Guides
The questions contractors ask us on the first call, answered in the open. Numbers, not slogans. New ones every week.
How much does roofing marketing cost?
Most growing roofing companies spend 5 to 10 percent of revenue on marketing.
Read the answerAverage cost per lead by trade in 2026: roofing, HVAC, plumbing, remodeling and more
Commonly reported cost-per-lead ranges for home-services trades in 2026: roofing $40 to $150 on Meta and $150 to $400 on Google Local Services Ads; HVAC $50 to $200 on Google Search; plumbing $40 to $175; electrical $40 to $175; remodeling $60 to $250 for kitchen and bath; concrete and excavating $40 to $175; landscaping $30 to $120.
Read the answerGoHighLevel for contractors: what it does, what it costs and how to set it up
GoHighLevel is a CRM and automation platform that, set up right, answers every lead a contractor gets within a minute, books the estimate, sends the reminders, asks for the review and shows which ad produced which signed job.
Read the answerWho owns the ad account when you leave a marketing agency?
Whoever the account was created under.
Read the answerBook a consultation
Free, 45 minutes. You'll leave with an actionable plan, whether we work together or not.