Guides
The questions contractors ask us on the first call, answered in the open. Numbers, not slogans. New ones every week.
Speed to lead for contractors: how fast to call back and what it changes
Call a new lead back within five minutes, and text them within one.
Read the answerGoogle Local Services Ads for roofers: setup, cost and what to expect
Google Local Services Ads put your roofing company at the very top of Google with a Google Verified badge, and you pay per lead, not per click.
Read the answerHow much does roofing marketing cost?
Most growing roofing companies spend 5 to 10 percent of revenue on marketing.
Read the answerAverage cost per lead by trade in 2026: roofing, HVAC, plumbing, remodeling and more
Commonly reported cost-per-lead ranges for home-services trades in 2026: roofing $40 to $150 on Meta and $150 to $400 on Google Local Services Ads; HVAC $50 to $200 on Google Search; plumbing $40 to $175; electrical $40 to $175; remodeling $60 to $250 for kitchen and bath; concrete and excavating $40 to $175; landscaping $30 to $120.
Read the answerGoHighLevel for contractors: what it does, what it costs and how to set it up
GoHighLevel is a CRM and automation platform that, set up right, answers every lead a contractor gets within a minute, books the estimate, sends the reminders, asks for the review and shows which ad produced which signed job.
Read the answerWho owns the ad account when you leave a marketing agency?
Whoever the account was created under.
Read the answerHow to get a roofing company recommended by ChatGPT (GEO for contractors)
ChatGPT recommends a roofer when it can find that company named, with the same details, on several independent sites it trusts: Google and Bing business profiles, review sites, the BBB, manufacturer directories, local news and a website that says clearly what you do and where.
Read the answerDo you need a long-term contract with a contractor marketing agency? What to ask before hiring
Contract length alone does not make an agency good or bad.
Read the answerHow much should an HVAC company spend on marketing?
Most growing HVAC companies spend 8 to 12 percent of revenue on marketing, and companies holding steady spend closer to 5 to 7 percent.
Read the answerHow a paving company gets commercial jobs
Commercial paving jobs go to the contractor that property managers, facility directors and general contractors already know and trust when the bid goes out.
Read the answerExcavating company marketing: the 8 pages your website needs
An excavating company website needs eight pages to win search traffic: a home page, one page each for foundations and basements, land clearing, grading and drainage, septic systems and utility trenching, a page for builders and commercial clients, and a projects page with real photos.
Read the answerMissed-call text-back: what it is and what it books
Missed-call text-back is an automation that sends a text to anyone whose call you did not answer, usually within a minute.
Read the answerMeta ads for home services: offers that work in 2026
The Meta ads that book home service jobs in 2026 lead with a clear, low-risk offer: a free inspection with a set time, a flat-price starter service, a seasonal check before a real deadline, or monthly payment options.
Read the answerMiami contractor marketing: bilingual campaigns and storm season
Contractor marketing in Miami runs on two things most markets do not have: a bilingual customer base and a six-month hurricane season.
Read the answerWhat a $2,000 a month marketing budget buys a contractor
A $2,000 a month budget buys a contractor one paid channel done well, not five done badly.
Read the answerHow to show up in ChatGPT and Perplexity for 'best contractor near me'
ChatGPT and Perplexity recommend the contractors they can confirm on many trusted sites at once: a clear website, a complete Google Business Profile and Bing listing, steady reviews, and mentions on local lists and directories.
Read the answerWinter marketing for Michigan contractors: furnace, roofing and snow season
Michigan winter does not stop contractor marketing.
Read the answerHow much does a marketing agency cost in Metro Detroit?
Most Metro Detroit marketing agencies charge a monthly fee plus your ad spend.
Read the answerHurricane season marketing for Florida contractors: what to run before, during and after a storm
Plan Florida hurricane season marketing in three stages, before the storm, during it and after it.
Read the answerHow much does a marketing agency cost in Florida? Miami, Fort Lauderdale and Tampa prices
Most Florida marketing agencies charge small and mid-size businesses about $1,000 to $15,000 a month in fees, plus ad spend.
Read the answerGoogle Business Profile for contractors: the 12 settings that move map rankings
The Google Business Profile settings that move map rankings for contractors are the primary category, your real business name, an honest service area, accurate hours, a full services list and a steady flow of reviews with replies.
Read the answerPlumbing marketing: how plumbers get emergency calls from Google and AI search
Plumbers get most emergency calls from three spots on Google: Local Services Ads at the top, the map pack below them and regular search ads.
Read the answerBook a consultation
Free, 45 minutes. You'll leave with an actionable plan, whether we work together or not.