Marketing agency in Novi, Michigan
Scusa Media builds marketing systems for Novi businesses: ads, Google Local Services Ads, websites, SEO and CRM follow-up that answers every lead in minutes. Novi sits along I-96 where I-275 and M-5 meet, with Twelve Oaks Mall and the expo center on Grand River pulling in people from all of west Oakland County. We work with a roofing company in Novi and a realtor in nearby Northville, so we know this market from the inside.
How we work in Novi
- Recent clients in Novi and Northville
- Home show lead follow-up built into the CRM
- On-site video at your job sites or your store
- Pages for Novi, Northville, Wixom, South Lyon and the towns you serve
- Contracts tailored to your business
Trades we market in Novi and west Oakland County
Results from clients like yours
What makes Novi different
Novi had about 66,000 residents at the 2020 census, but its roads and stores serve a much larger area. Twelve Oaks Mall draws shoppers from across the region, office parks line I-96, and neighborhoods stretch toward Wixom, Walled Lake and South Lyon. For a contractor that means a steady flow of homeowners who want work done and have options. For a retailer it means heavy competition for the same shoppers.
Home shows: where Novi leads are made and lost
The home shows at the Showplace on Grand River Avenue, long known as the Suburban Collection Showplace, put hundreds of exhibitors in front of homeowners in winter, spring and fall. Contractors leave with a stack of names. Many of those leads go cold within a week because nobody follows up while the homeowner still remembers the booth.
We set exhibitors up to capture every lead on a phone or tablet straight into the CRM, send a thank-you text with a booking link the same day, and follow up by text and email for the next few weeks. Meta and Google ads aimed at the area around the show and at past visitors keep your name in front of them after the weekend.
Contractors and home services in west Oakland County
Roofers, HVAC companies, plumbers, remodelers and landscapers in Novi compete with franchise brands and lead companies with big budgets. The way through is to be the easiest company to trust and the fastest to answer: Local Services Ads with your Michigan license verified, a Google Business Profile full of real job photos, reviews that name the job and the town, and pages for each service and each town you work in, from Northville and Farmington Hills to Wixom and Commerce Township.
Industry ranges for roofing run about $40 to $150 per lead on Meta and $150 to $400 per lead on Local Services Ads, and HVAC runs about $50 to $200 per lead on Google Search. Those are ranges, not promises. We report your real cost per booked job every month.
Retail and restaurants around Twelve Oaks
Stores and restaurants near Twelve Oaks fight national chains for the same shoppers. Small budgets work best close to home: tight-radius Meta ads around the store, offers tied to holidays and local events, a Google profile that answers 'open now' searches, and an email and text list you own. If you also sell online, we connect the store and the online shop so your ads and customer lists work together.
Guides for Novi business owners
Areas we serve around Novi
Novi · Northville · Wixom · Walled Lake · Commerce Township · South Lyon · Lyon Township · Milford · Farmington Hills · Farmington · Livonia · West Bloomfield · Plymouth · Canton
More local pages: Michigan marketing agency · Marketing agency in Detroit · Marketing agency in Auburn Hills · Marketing agency in Troy · Marketing agency in Rochester Hills · Marketing agency in Sterling Heights
Novi marketing questions
Do you work with Novi businesses?
Yes. We are based in Auburn Hills and work with businesses in Novi and Northville today. We meet on site, at our office or on video.
How should a contractor follow up on Novi home show leads?
The same day. Send a text with a booking link before you leave the show, call within a day, and keep following up by text and email for two to three weeks. Speed matters more than the giveaway at the booth.
Can you help us rank in Northville, Wixom and South Lyon too?
Yes. Your Google Business Profile covers your service area, and a page for each town you work in, with real jobs and photos from that town, helps you show up there. AI tools also look for those pages when someone asks for a contractor in a specific town.
Do you build websites for Novi businesses?
Yes. Fast, mobile-first sites with a page for every service and town, schema markup, tracked calls and forms, and a booking flow wired into the CRM. You own the domain and the site.
What does a roofer in Novi pay per lead?
Industry ranges run about $40 to $150 per lead on Meta and $150 to $400 per lead on Local Services Ads, with Local Services Ads leads closing at a higher rate. What matters is cost per signed job, which we report monthly.
Talk to us about your Novi business
A free 45-minute call. We look at your numbers first and tell you which part of the system to build before anything else.