Marketing agency in St. Petersburg for contractors and service businesses
Scusa Media is a marketing agency for St. Petersburg, Clearwater and the rest of Pinellas County. We work with any business. Our specialty is service businesses and e-commerce, and here that often means contractors, restoration and home services, hospitality and online brands. Pinellas is an older, built-out county still rebuilding after the 2024 storms, so the work is repair, renovation and trust. We serve it remote-first from Auburn Hills, Michigan, with visits as needed.
How we work in St. Petersburg
- Remote-first from Auburn Hills, Michigan: strategy calls on video, visits as needed, video shoots coordinated with your crew or a local shooter we book
- Storm recovery and flood mitigation marketing for roofing, restoration, elevation, seawall and drainage companies
- Tourist-season campaigns for restaurants, charters, rentals and attractions on the beaches
- License numbers in every contractor ad, as Florida law requires
Trades we market in St. Petersburg and Pinellas County
Results from clients like yours
A built-out county that rebuilds
Pinellas grew only about 0.8 percent from 2020 to 2025, by University of Florida estimates, because there is little land left to build on. Most homes are older, and most of the work is repair, remodeling, replacement and rebuilding.
The 2024 storms made that work urgent. Hurricane Helene pushed a 5 to 7 foot storm surge into Tampa Bay in September 2024, and Hurricane Milton followed about two weeks later. Homeowners in low-lying neighborhoods and the beach towns now ask about flood mitigation, elevation, seawalls, roofs, generators and drainage, and they ask more questions before they hire.
That makes trust the product. Homeowners in a rebuild want a licensed company with real local reviews, clear steps and someone who answers the phone. Many have met storm chasers. Your marketing has to show you are not one: your Florida license number, your real service area, local project photos and reviews from neighbors.
Tourism and the beaches
Pinellas drew about 14.9 million visitors in fiscal 2025, who spent about $6.1 billion, by Visit St. Pete/Clearwater's count. Restaurants, bars, charters, rentals and attractions from St. Pete Beach to Clearwater Beach compete for those visitors on Google Maps, Instagram, TikTok and AI answers.
For hospitality, the system is simple and strict: a complete Google Business Profile with fresh photos, reviews that mention the dish or the trip, booking or ordering that works on a phone, and short paid promotions for slow nights and the summer.
St. Petersburg also has a growing marine science and innovation community, which the St. Pete Innovation District puts at about $700 million in local economic activity. Business service firms here need LinkedIn, a clear website and fast follow-up more than storm ads.
Clearwater, Largo, Dunedin and the beach towns
Clearwater and Largo are the middle of the county, with older homes and many condos. AC, plumbing, roofing, handyman and cleaning companies win with Local Services Ads, Google Maps and reviews.
Dunedin, Palm Harbor, Tarpon Springs and Oldsmar in north county mix waterfront homes and small downtowns. Marine service, pool and remodeling companies are a natural fit for video of finished work.
The beach towns, from St. Pete Beach and Treasure Island to Madeira Beach and Indian Rocks Beach, need both: rebuild and restoration work for owners, and visitor marketing for the businesses that serve tourists.
What a typical St. Petersburg campaign looks like
For a restoration or mitigation company: Google Search and Local Services Ads for water damage, flood and roof leak searches, a CRM that answers in under a minute day and night, and pages that explain your process, licensing and insurance.
For a remodeler or roofer: Meta video of local rebuilds, financing offers, longer follow-up because big decisions take weeks, and service pages for each Pinellas town you work in.
Fewer than one in ten Pinellas residents speak Spanish at home, by Census Bureau survey data, so most campaigns here start in English, unlike Miami or Hillsborough. We add Spanish follow-up when a client's calls show the need.
Guides for St. Petersburg business owners
- Hurricane season marketing for Florida contractors: what to run before, during and after a storm
- How much does a marketing agency cost in Florida? Miami, Fort Lauderdale and Tampa prices
- Speed to lead for contractors: how fast to call back and what it changes
- How to show up in ChatGPT and Perplexity for 'best contractor near me'
Areas we serve around St. Petersburg
St. Petersburg · Clearwater · Clearwater Beach · Largo · Pinellas Park · Seminole · Dunedin · Palm Harbor · Tarpon Springs · East Lake · Oldsmar · Safety Harbor · Gulfport · Kenneth City · Belleair · St. Pete Beach · Treasure Island · Madeira Beach · Indian Rocks Beach
More local pages: Marketing agency in Florida · Marketing agency in Miami · Marketing agency in Fort Lauderdale · Marketing agency in West Palm Beach · Marketing agency in Boca Raton · Marketing agency in Tampa
St. Petersburg marketing agency questions
Do you have an office in St. Petersburg?
No. We are headquartered in Auburn Hills, Michigan, and serve Pinellas County remote-first. Strategy calls run on video, we visit as needed, and video shoots are coordinated with your crew or a local shooter we book.
How should a Pinellas contractor market after the 2024 storms?
Lead with trust, not fear. Show your license number, real local projects and reviews, explain each step, and answer every call fast. Avoid ads about insurance claims; Florida law restricts them for roofers. Our hurricane season guide covers what to do before, during and after a storm.
Do you work with Clearwater businesses?
Yes. We work across Pinellas County, including Clearwater, Largo, Dunedin, Palm Harbor, Tarpon Springs, Seminole and the beach towns.
How much does a marketing agency cost in St. Petersburg?
Clutch's Tampa listings mostly show $100 to $149 an hour, with minimum projects from about $1,000 to $5,000 and up. Most clients we work with invest $2,000 to $6,000 a month in agency fees plus ad spend, scoped to the business. Every agreement is tailored.
Do you market restaurants and tourism businesses in St. Pete?
Yes. Google Maps, reviews, Instagram and short promotions for slow nights and the off season. The system is the same one we use for service businesses: track every dollar to a booking or an order.
Do I need Spanish ads in St. Petersburg?
Usually not first. Fewer than one in ten Pinellas residents speak Spanish at home, compared with about two in three in Miami-Dade. Start in English and add Spanish follow-up if your calls show the need.
Talk to us about your St. Petersburg business
A free 45-minute call. We look at your numbers first and tell you which part of the system to build before anything else.