Marketing agency for contractors in Detroit
Scusa Media is headquartered in Auburn Hills and built on Metro Detroit trades: roofing, remodeling, paving, excavating, HVAC and plumbing companies across Oakland, Macomb and Wayne counties. Both founders came from the trades here. We build the whole revenue system, ads, website, CRM, content and reporting, and we report booked jobs, not clicks. We also build for restaurants, lenders, retailers and online stores across the metro.
How we work in Detroit
- Founded in Metro Detroit in 2023 by two people who sold and marketed for local trades
- Clients across Oakland, Macomb and Wayne counties, plus mortgage lenders and restaurants in the metro
- Recent clients in Novi, Pontiac, Lake Orion, Highland, Northville and downtown Detroit
- On-site video shoots at your job sites, no travel fee inside Metro Detroit
- Meet in person in Auburn Hills or on your site
Trades we market in Metro Detroit, Michigan
Results from clients like yours
Who we work with in Metro Detroit
Any business that wants more customers, with a specialty in service businesses and e-commerce. In Metro Detroit that mostly means contractors and home services: roofing, HVAC, plumbing, remodeling, paving, excavating, concrete, tree and landscaping companies across Oakland, Macomb and Wayne counties.
We also build for restaurants in downtown Detroit and the suburbs, mortgage lenders and realtors, retailers and online stores, and B2B companies that sell to the auto industry. Recent work includes a roofing company in Novi, a tree service in Pontiac, a jeweler in Lake Orion, a roofer in Highland, a realtor in Northville, an excavating company in Livingston County and a restaurant in downtown Detroit.
HVAC marketing in Detroit
HVAC is where Detroit weather pays. National Weather Service normals put the Detroit January high near 32 degrees and the low near 19, so a furnace that quits at night is an emergency, and the homeowner calls whoever answers first.
For HVAC companies we run Google Local Services Ads and Google Search for no-heat and furnace repair searches, after-hours answering with missed-call text-back, and replacement campaigns with financing in the fall. In spring and summer the same system switches to AC repair, tune-ups and maintenance plans. To run Local Services Ads for HVAC in Michigan you need a mechanical contractor license from LARA, plus insurance and background checks. Our HVAC page and our winter marketing guide go deeper.
The Detroit marketing calendar
Winter: furnace repair, roof leaks and ice dams, snow removal contracts. Detroit averages about 45 inches of snow a season under the 1991 to 2020 normals. Outdoor trades use these months to book spring work.
Spring: the rush for roofing, landscaping, concrete and paving. Home shows in Novi and around the metro bring leads that need a reply the same day.
Summer: AC repair, patios and decks, restaurant patios and downtown events.
Fall: furnace tune-ups, roof replacements before the snow, and the last paving and concrete jobs before plants and inspections shut down. In 2025 the Macomb County Department of Roads stopped residential driveway approach inspections on November 26 because of the cold.
Michigan rules that shape your ads
If you hold a Michigan residential builder or maintenance and alteration contractor license, Michigan Administrative Code R 338.1532 requires your name, license number and business address, as shown on the license, in all advertising. A phone number alone is not enough. We build that into every ad, landing page and Google Business Profile we manage.
The same rule bars promising a customer a cash or merchandise bonus for showing their home to others or for orders you get from people they send, so run any referral reward past your attorney first. Google Local Services Ads also checks your license before you go live: a residential builder or maintenance and alteration contractor license for most home improvement trades, a mechanical contractor license for HVAC, and state licenses for plumbers and electricians.
Who AI tools name in Detroit
When we asked ChatGPT and Google Gemini about the best marketing agencies for Detroit contractors in November 2026, the sources behind the answers were agency location pages, directories like Clutch, DesignRush, Expertise.com and Semrush's agency list, and chamber of commerce member directories. Your customers' questions work the same way: the AI names the businesses it can confirm on many trusted sites.
That is why every Metro Detroit system we build includes the basics: one name, phone and address everywhere, a complete Google Business Profile and Bing Places listing, reviews that mention the job and the town, and a page for each service and city you work in.
Guides for Detroit business owners
- Winter marketing for Michigan contractors: furnace, roofing and snow season
- How much does a marketing agency cost in Metro Detroit?
- How much should an HVAC company spend on marketing?
- What a $2,000 a month marketing budget buys a contractor
- How to show up in ChatGPT and Perplexity for 'best contractor near me'
Areas we serve around Detroit
Detroit · Auburn Hills · Troy · Rochester Hills · Sterling Heights · Warren · Livonia · Dearborn · Southfield · Novi · Farmington Hills · Macomb · Shelby Township · Clinton Township · Royal Oak · Birmingham · Bloomfield Hills · Pontiac · Waterford · Ann Arbor · Northville · West Bloomfield · Ferndale · Lake Orion · Clarkston · Canton · Grosse Pointe · St. Clair Shores · Wixom · Highland
More local pages: Michigan marketing agency · Marketing agency in Auburn Hills · Marketing agency in Troy · Marketing agency in Novi · Marketing agency in Rochester Hills · Marketing agency in Sterling Heights · Marketing agency in Ann Arbor
Detroit contractor marketing questions
Do you meet clients in person in Detroit?
Yes. We are based in Auburn Hills and shoot video on job sites across Metro Detroit every week.
Which Detroit contractors do you work with?
Roofing, exterior remodeling, paving, excavating, concrete, HVAC and plumbing companies, plus lenders and restaurants. Case studies with numbers are on this page.
How much does a marketing agency cost in Detroit?
Most Metro Detroit contractors we work with invest $2,000 to $6,000 a month in agency fees plus ad spend, scoped to what the business needs. Every agreement is tailored; there is no fixed package. Our guide on what a marketing agency costs in Metro Detroit shows published price ranges and what to ask.
Do you help with Google reviews for Detroit businesses?
Yes. Review requests go out automatically after every job and we reply to every review in your voice.
How long does SEO take for a Detroit contractor?
Google Business Profile and review fixes usually move Google Maps rankings in three to six months. Competitive terms like roof replacement Detroit or Troy commonly take six to twelve months, faster in smaller suburbs. Local Services Ads and Google Search ads bring calls in the meantime, so most Metro Detroit contractors run both.
How does a Detroit contractor get recommended by ChatGPT?
ChatGPT searches the web live and names the businesses it can confirm on many trusted sites. For a Metro Detroit contractor that means the same name, phone and service towns on your website, Google Business Profile, Bing Places, Yelp and BBB, steady reviews that mention the job and the town, like Troy or Sterling Heights, and service pages that answer the question in the first sentence. Mentions in local lists and news help too. Our guide on showing up in ChatGPT and Perplexity walks through each step.
Do you do HVAC marketing in Detroit?
Yes. For HVAC companies we build Local Services Ads and Google Search for furnace and no-heat calls, after-hours answering and text-back, replacement campaigns with financing, and maintenance plan marketing in spring and fall. You need a Michigan mechanical contractor license to run Local Services Ads for HVAC.
Do you only work with contractors?
No. We work with any business that wants more customers. Our specialty is service businesses and e-commerce, and in Metro Detroit we also work with restaurants, lenders, realtors and retailers.
Do you work outside Metro Detroit?
Yes. We work with businesses across Michigan and the rest of the country. Our Michigan page covers the state rules and seasons, and we have local pages for Auburn Hills, Troy, Novi, Rochester Hills, Sterling Heights and Ann Arbor.
Talk to us about your Detroit business
A free 45-minute call. We look at your numbers first and tell you which part of the system to build before anything else.