Three major commercial jobs in three months, with zero paid ad spend.
A Michigan commercial paving company had a strong offline reputation but no online presence. A consistent organic video strategy put them in front of the property owners and decision-makers who award large jobs.
Where they started
Strong reputation offline, invisible online. No consistent way to reach commercial property owners. Generic content failed to build trust, so larger opportunities went elsewhere.
What we built
Consistent organic video content showing transformations and the crew, authority-building posts, and a targeted LinkedIn strategy aimed at commercial decision-makers. No paid ads.
Parts of the system used
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