ScusaMedia

9.7 million views from three reels. Zero ad spend.

Three organic reels we scripted, shot and edited for clients: two office-culture skits filmed at their workplace and one founder-led leadership piece. The insight screens are below, untouched.

Client Office and leadership content seriesIndustry Content and video, short-form reelsTimeframe 3 reels
9.7M
views across three reels
6.7M
accounts reached
265K
shares
2,850
new followers from three posts

The numbers, straight from the app

Instagram reel insights: 7,962,989 views, 5,431,765 accounts reached, 335K likes, 223K shares
Office skit: 7.96M views, 5.43M reached, 223K shares
Instagram reel insights: 1,116,163 views, 834,119 accounts reached, 22 second average watch time, 2,369 follows
Leadership reel: 1.12M views, 22s average watch, 2,369 follows
Instagram reel insights: 635,706 views, 487,590 accounts reached, 30.4K shares, 6.1% share rate
Office skit: 636K views, 30.4K shares, 6.1% share rate

Instagram Reel insights screenshots from the client accounts, unedited apart from cropping the phone status bar.

Where they started

Both brands posted, but nothing traveled. Polished corporate clips got a few hundred views. The audience they wanted to reach (hires, referral partners, buyers) never saw them.

What we built

Hooks written for the first second, on-screen text that works muted, real staff on camera, one idea per clip. Shot on a phone at the client's office in a single session, edited for a 30 to 40 percent skip rate and a share rate above four percent. Crossposted to Facebook, cut for TikTok and YouTube Shorts.

Parts of the system used

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The same check we ran for Office and leadership content series. Free, instant, full report by email.

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